Thirdly, during lockdown, many businesses had to adapt not only their marketing plans, but their entire business models. Some businesses have completely changed their business models overnight in response to Covid-19, setting up online shops in a matter of days or creating entirely new business streams such as delivering their services using video streaming.
Lastly, TV presenters had to move away from the studio or usual setting and find ways to broadcast from different settings or create new programmes adapted to the lockdown rules. Professionals from various industries will need to learn from the past few months and apply this knowledge to build a new future for the media.
These changes brought innovation into context and allowed the media industry to become creative and find sustainable solutions for its future. Overall, lockdown has been a time for creativity, progress and finding new ways to deliver information.
Consequently, looking at the grim aspect of the aftermath of a volcano, we can be comforted by the thought of new growth through the ashes and new beginnings.