Volcano eruptions, earthquakes, and death are seen as catastrophes but after disaster strikes there is always a new beginning. Floods are always followed by rainbows.

Around the globe, we have seen unprecedented disruption to people’s lives. This enforced transformation of people’s habits and routines has led to sudden behavioural changes. During these difficult times people’s imagination and creativity gave birth to new ways of expression and their minds wandered off as a way to deal with the troubles.

The wondering of minds contributed to the history of humankind. Whether it would be lost income or business owners finding solutions to survive; humankind had to come up with solutions to survive both mentally and financially.

We witnessed change in how the media is delivered, how people use media and the development of new types of TV shows.

Change in How the Media Is Delivered & How People Use Media as a Result of Lockdown

With so much more time on their hands, the usual media consumer needs to stay constantly informed and thus the mobile phone became the main source of information. This means a more tailored approach in the delivery of media. In addition, while staying at home, the need to escape reality, maintain a positive mindset and switch off set in. It only seems reasonable that people are more inclined to escape to reality by purchasing services such as Netflix, Disney+ or Amazon Prime.

There has been a change in the way media is delivered and we see more control given to the consumers. Sharing links and videos amongst family and friends and live broadcasting your services is now normality.

Development of New Types of TV Shows

Teachers, children, and desperate parents adapting to home-schooling have become media celebrities and broadcasting experts overnight. The lockdown gave birth to the new type of presenters as well as new types of TV shows. We have seen the rise of four types of influencers.

Firstly, the opportunistic broadcaster, the bored individual staying at home and wanting to share their thoughts, hobbies, or inventive ways to stay productive.

Secondly, we have witnessed the way some freelancers had to adapt and change the way their services are delivered. Therefore, the trainer, the hairdresser, or the plumber, became producers, editors, and presenters.

Thirdly, during lockdown, many businesses had to adapt not only their marketing plans, but their entire business models. Some businesses have completely changed their business models overnight in response to Covid-19, setting up online shops in a matter of days or creating entirely new business streams such as delivering their services using video streaming.

Lastly, TV presenters had to move away from the studio or usual setting and find ways to broadcast from different settings or create new programmes adapted to the lockdown rules. Professionals from various industries will need to learn from the past few months and apply this knowledge to build a new future for the media.

These changes brought innovation into context and allowed the media industry to become creative and find sustainable solutions for its future. Overall, lockdown has been a time for creativity, progress and finding new ways to deliver information.

Consequently, looking at the grim aspect of the aftermath of a volcano, we can be comforted by the thought of new growth through the ashes and new beginnings.

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