You’ve probably heard that your business needs video to thrive. But what kind of video is right for your business? In this post, we list every kind of video your business may need, from the obvious to the obscure. Pick the types that are right for you.

Social media videos

Video on social media is huge. Like, bigger than Godzilla in platform heels huge. On average, videos on social get shared 1200% more than text and images. If you haven’t tapped into this traffic and engagement goldmine, it’s time to get started with your own social media videos.

1. Social video content

2. Facebook cover videos

3. Facebook & Instagram ads

4. LinkedIn ads

5. Twitter ads

6. YouTube Trueview video ads

7. YouTube intro

Video advertisements

8. Video ads

As a business owner, you probably have billions of ideas to boost your brand. If you’ve been thinking about video advertising because you’ve heard it’s the best way to drive engagement and increase returns on your ad spend, you’re not alone. 83% of marketers say they’d use video ads more if there were no time or budget constraints in the way.


If a picture says a thousand words, a video can probably say one million. If you need to explain something new or something complicated, explainer videos are one of the most effective ways to do this — without sending your audience to snooze town.

9. Explain your business

10. Explain your product

11. Explain a concept


If you need to make presentations to share with your team or to seal a deal with prospective clients, ditch the pointer and the whiteboard, and give video presentations a try instead.

12. Sales presentations

13. Updates

Internal comms

Video can play an important part in your company’s internal comms. Whether you need to update, onboard, or announce things to your people — video can cut through the noise of a busy workplace to get your messages heard and remembered.

14. Team update

15. Onboarding

Product pages

16. Product videos

If you’re in the business of selling products, whether on Amazon, Shopify, or your own e-commerce website, you’ll know that online competition is fierce. Stay ahead of the other guys by using video to display and promote your products.

Conference collateral

Conferences can be a huge time and money investment for your business. To make the most of them, your collateral needs to be polished and powerful — ready to make a big impact on your audience.

17. Sponsors

18. Event invite

19. Branding

Thank you videos

20. Clients

You’re probably familiar with most of the above uses for video — but have you ever thought of sending a video thank you note? We think there’s no better way to show your appreciation and get remembered than sending personalized videos to people.

Sales videos

A good sales strategy is central to your business. Whether you’re pitching your own services, or you have a sales team working hard on your behalf, creating a personalized video as part of your sales process can set you apart from the competition.

21. Personalized sales videos

22. Launch videos


Training videos help your audience learn and retain more information in a way that’s a whole lot more fun than a dusty textbook.

23. Course outline

24. Topic intros


25. Video resume

Stand out from the boring mountains of PDF and paper CVs circulating in the world by whipping up an eyecatching video resume. It could give you the competitive edge to help land the job of your dreams.

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